Hadiseh Bahrami; Javad shahvali kohshouri; َAkram ghobadi yeganeh
Abstract
Specialized literacy in communication, which goes beyond simple reading, writing, and conversation, plays an important role in human communication with oneself, others, and even other beings. Quality is a good link to greater success in personal and professional life. Based on this introduction, the ...
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Specialized literacy in communication, which goes beyond simple reading, writing, and conversation, plays an important role in human communication with oneself, others, and even other beings. Quality is a good link to greater success in personal and professional life. Based on this introduction, the question arises as to whether communication literacy is a very important skill in professional athletes. Since communication literacy in professional sports has been less studied, according to this study, the analysis of specialized literacy in the communication of professional athletes in Iran is based on the technique of analysis of key actors. This was done by a strategic planning simulation tool called MACTOR In this study, which is critical from the point of view of the prevailing paradigm, after acquainting professional athletes in the fields of football, athletics, wrestling, weightlifting, and handball with communication literacy, they were asked to use the actor-actor and actor-goal matrices. Are literate, choose. The results in the output of the software showed that the professional athletes of the selected disciplines are weak in their communication with specialized literacy in body language, intercultural communication, advertising literacy, The third generation of the web, which expanded after 2010 and conceptually led to two -way interaction between users and the very popular social networks formed in this generation, leading to this high awareness of communication technology literacy. The study also shows the benefits of using new software to examine the development and development opportunities of sports communication studies.
Bahram Yoosefy; Habib Honari; Akram Ghobadi Yeganeh; Vali Naseri Palangard
Abstract
At the beginning of the third millennium, the world of sports marketing is looking for new ways to develop their economies. Advertising is one of the most challenging issues in management that concern managers to assess the risk factors that have been allocated. So, the purpose of this study was investigated ...
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At the beginning of the third millennium, the world of sports marketing is looking for new ways to develop their economies. Advertising is one of the most challenging issues in management that concern managers to assess the risk factors that have been allocated. So, the purpose of this study was investigated the effect on the attitude to advertising through sports fandom. The population consisted of all students of Razi University and Azad University in 2018 in which 250 people responded to to three questionnaires as samples. To analyze data, SPSS and Amos software were used in order to present model. The results showed that the model is fitted perfectly. Also, path analysis showed that Sport fandom has been able to directly affect the attitude of fans toward advertising through sport, as well as indirectly and in total, effects of 0.36 through the attitude toward advertising has been effective. This could help sports marketers save time and resources to plan effective advertising in the sports fandom
Volume 4, Issue 1 , December 2016, , Pages 11-20
Abstract
Nowadays, using of sports stars in marketing and advertising of goods is located in strategic marketing programs in many clubs in the world. Sports stars as reference groups according to their specific and unique capabilities could encourage consumers to use the product to be produced. The aim of this ...
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Nowadays, using of sports stars in marketing and advertising of goods is located in strategic marketing programs in many clubs in the world. Sports stars as reference groups according to their specific and unique capabilities could encourage consumers to use the product to be produced. The aim of this study was to investigative the factors of the brand athletic which are effective. The study population included all experts and elite sport management. For this purpose, using snowball sampling 200 individuals participated in this study. Questionnaire was used for research, have ten subscales. Descriptive (frequency, mean and frequency tables) and inferential statistics (Cronbach's alpha, factor analysis and Frydmdn test) were used to analyze the data. The findings showed that exercise expertise is the most important factors in athletes. Other dimensions were as competitive style, sporting character, competitiveness, physical attractiveness, symbols, fitness, and lifestyle and role models .So marketers and brand managers to develop specialist athletes playing sports can benefit athletes and the success of advertising.
saeed khanmoradi; Hossein Eydi; Akram GhobadiYeganeh
Volume 3, Issue 1 , December 2015, , Pages 41-51
Abstract
The purpose of this study was investigating and comparing of online services and Web marketing in Iranian, Germany and the UK soccer clubs. The research method was descriptive- Analytical. The statistical Population included official website of the Iranian premier League soccer clubs (16 teams), German ...
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The purpose of this study was investigating and comparing of online services and Web marketing in Iranian, Germany and the UK soccer clubs. The research method was descriptive- Analytical. The statistical Population included official website of the Iranian premier League soccer clubs (16 teams), German Bundesliga (18 teams) and UK Premier League (20 teams) in the 2015-2014 season. The sample was equal to society and include 54web site. The research tools was a check list developed by researcher that sports management experts had confirmed its validity and reliability were achieved through editors reliability. For data analysis, descriptive statistics (percentage, average, standard deviation) and inferential statistics (k-s, Spearman correlation coefficient and Friedman test) were used. The results show that Iranian club's web site compared with clubs in Germany and Britain had lowest average in online services (9/37) and web marketing (1/43). The most important strengths and weaknesses of the Iran Premier League became clear in this regard. Also, Malavan club had highest ratings average in providing online services (11/40) and Tractor club had the highest ratings average in web marketing (11/67). Also, there was a significant relationship between online services and web-based marketing in the UK Premier League. Conclude that Iranian soccer clubs must make more effort in online marketing and services to reduce the gap between themselves and European countries.
Bahram Yousefi; Ali Ashraf khazaei; Akram Ghobadi yeganeh
Volume 1, Issue 2 , February 2014, , Pages 31-39
Abstract
Soccer video games market is known as a virtual and important dimension of sport consumption. The aim of the present study was to identify and ranking motivation factors in virtual soccer consumption among Iranian adolescent boys. Research method was cross-sectional. Study populations were 30 thousand ...
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Soccer video games market is known as a virtual and important dimension of sport consumption. The aim of the present study was to identify and ranking motivation factors in virtual soccer consumption among Iranian adolescent boys. Research method was cross-sectional. Study populations were 30 thousand boys (13-18 yr.)Who participated in the 2013 FA Cup Digital and as ample of them (n=384) voluntarily completed virtual sport consumption motivation questionnaire. Explanatory factor analysis conducted to identify motivation factors in virtual soccer consumption. Eleven factors including, fandom, team identification, entertainment, bragging right, ownership, learning, escape, pass time, socialization were emerged. Friedman test indicated that fan motivation and team identification, among other motivators, has more importance. So fan of the sport can be considered as the most in fluently factor on sport consumer motivation, therefore the marketer should focus their activities on this factor.